The development trend of future marketing is mainly reflected in integration, that is, integrated marketing that combines digital marketing and traditional marketing. In the future, the cabinet hardware industry will gradually form a trend of Internet marketing as the center* and other traditional marketing methods moving closer to the Internet. Especially for small and medium-sized cabinet hardware companies in trouble, using the Internet platform to launch sales is a promising road.

Off-season marketing of small and medium cabinet hardware companies is affected

"The low and peak seasons of the cabinet hardware industry have always been obvious. Autumn and winter are our peak sales seasons, while other times, especially in summer, sales are relatively bleak." Mr. Zhang, the person in charge of a cabinet hardware manufacturer, exclaimed. This volatility marketing law year after year has brought certain influence to the development of many small and medium-sized cabinet hardware enterprises in China. "We have been striving to break through this situation, but it has never been effective. In the past two years, due to the impact of the general environment, not only have our peak season performance declined, but we have almost nothing to do in the off-season. Although we have tried various methods to stimulate sales, There is still no improvement in the off-season." Mr. Zhang said.

The rapid rise of online marketing to meet consumer demand

In order to make enterprises profit during the off-season, many cabinet hardware distributors have begun to hold promotional activities to reduce the market price of their products. In addition, with the widespread use of the Internet in my country, as well as the rapid rise of e-commerce and online marketing models, traditional marketing models can no longer meet the compact modern life rhythm of consumers. Therefore, in response to market changes, the cabinet hardware industry has gradually shifted the battlefield to the Internet.

Cabinet hardware companies should sort out the selling points of online sales

Industry insiders said that emerging marketing methods such as the Internet and mobile Internet can effectively increase the sales of cabinet hardware products. my country's cabinet hardware companies can use Weibo or WeChat, for example, to take out a special sale every day to attract consumers' attention, and at the same time provide content related to cabinet hardware products that is valuable to consumers. These contents can help consumers choose high-quality products, and can also teach consumers common sense of cabinet hardware products, so that consumers can enjoy more comprehensive services. In addition, cabinet hardware companies can interact with sales channels such as online stores, official websites, Weibo, WeChat, etc., to drain traffic from each other. In this way, consumers can not only purchase products in the online store, but also directly order via Weibo or WeChat*.

The key to selling good products in new media lies in the brand system. Online sales of cabinet hardware companies need to sort out the selling points of the brand, and then form the core value of the brand, clarify the brand positioning, and make consumers willing to buy products through new media platforms.