Corporate mission: create happiness for employees, create benefits for the enterprise, and create wealth for the society
Corporate Vision: To be an enterprise of the times and create a century-old brand
Entrepreneurship: Give yourself the power to conquer all difficulties
Strategic goal: Seek good first, then big, then strong
Business philosophy: ethics, harmony and innovation
Talent concept: both ability and political integrity
Marketing concept: Although ten thousand meters are long, one meter is not short
Core values: all believe in the masses, all rely on the masses, all for the masses