As one of the state-supported enterprises, plastic hardware enterprises have also achieved great development in recent years.

During the Tenth Five-Year Plan, my country’s mold industry has experienced rapid growth, with an average annual growth rate of 20. In 2005, China’s mold industry’s mold sales were 61 billion yuan, an increase of 25 over the previous year. With an import share of more than 2 billion US dollars, China’s mold market capacity has reached Up to 80 billion yuan. During the Eleventh Five-Year Plan period, the world's manufacturing production base has accelerated its transfer to China, and the rapid upgrade of China's manufacturing industry has driven the development of the mold industry. In 2010, the sales of China's mold industry exceeded 112 billion yuan. Luo Baihui, head of the International Mold and Metal Plastic Industry Suppliers Association Said that in 2011, the global economy will further rebound, the mold industry will still be in a stable development, and the demand for molds will continue to rise. It is expected that during the 12th Five-Year Plan period, China's mold output value may exceed 250 billion.

In recent years, with the continuous increase of plastic and hardware enterprises, many traditional enterprises have become smaller and smaller in the market. Here is a new analysis:

1 Enterprise accumulation* seeks capital operation

A group of companies will integrate the pace of mergers and acquisitions. The future competition is the competition of capital. More and more companies are seeking to go public for financing. Zhongshan has Op, Huayi, Tianlang, etc. The reason why NVC Lighting has achieved sales of several billion in just two or three years , Because it has strong capital behind it. In the past, only a few companies such as Foshan Lighting and Sunshine Lighting were listed. The development of NVC will drive a group of companies in the industry to seek capital operations. For example, Chenhui Lighting was listed on NASDAQ in the United States last year. The future competition is a competition for services, a competition for the capital market, and a competition for talents. Whoever gets good talents and good business resources will win the war. After the capital integration of the enterprise, the continuous operation and development of the single product army began to appear, and the implementation of merger and acquisition plans, which will bring more and more pressure on the second-tier brand enterprises. If the second-tier brand does not carry out capital operation, it is easy to be destroyed by the first-tier brand.

2. Increasing competition in hidden channels

More and more companies take the hidden channel as their main attack direction, and the competition in hidden channels is increasing. With the deepening of media services, the information on hidden channels has become more and more transparent, leading to the fact that excellent companies that have already deployed explicit channels have begun to participate in the sharing of hidden channel resources. The hidden channel mainly refers to home improvement companies and designers. In the past, the information of the home improvement company and the designer was kept confidential to the manufacturer. Now, the hidden channels are opened. In the past, the information that the designer gave to the rebate simply became transparent. After the convection of information, companies have to work hard on service or product quality, which makes the competition in hidden channels become fierce.

3. Energy-saving products enter the farm

With the continuous in-depth advancement of national energy-saving, energy-saving and emission-reduction policies, energy-saving optoelectronic enterprises will be strongly supported and begin to develop the rural market. A large number of energy-saving products have entered the farmhouse. With the preferential policies of energy-saving subsidies, the products tend to be rational , Product quality is becoming more and more stable. According to statistics from relevant national departments, in 2008, the domestic sales of the lighting industry increased by about 9 and the export sales fell by about 42. China is a large agricultural country. Through these years of development, rural households have an increasing demand for lighting. Now the houses built by farmers have grown in size, and they have begun to pay attention to the appearance of lighting. The previously commonly used incandescent bulbs will gradually be eliminated, and replaced by three primary color energy-saving lamps. It is foreseeable that the potential of the rural market cannot be ignored.

4. Manufacturers shift from product competition to service competition

Industry competition continues to escalate, and manufacturers are bound to work hard on customer service to ensure market share. Youdao is to have loyal customers, first of all, loyal employees; to have loyal consumers, first of all, loyal merchants. The dealer meeting is actually a kind of corporate service behavior. Companies holding dealer meetings are not just for merchants to place orders and sign orders. In addition to standardizing behavior and some terms of cooperation, the more important significance is to unify merchants’ thinking, to have confidence in the brands they represent, and to form a way of fighting the world. idea. When selling products, businesses not only need to introduce their products, but also the things behind the products. Merchants need to be more standardized and in place in terms of services, and the concept of selling products must also start to improve. The homogeneity of products in the market is becoming more and more serious. In the case of thinning and thinning of profits, how to make profits from services has become a problem facing enterprises.

5. The Internet has become a marketing tool

In order to reduce operating costs, broaden sales channels, and gain market competitive advantages, manufacturers have gradually paid attention to network marketing. The information age is here. With the widespread use of the Internet, many companies are now using computer management systems to realize their management and product sales. The Internet is a tool for production and operation. Internet marketing has been launched a few years ago. Smart merchants can not only learn about market conditions and product prices on the Internet, but more importantly, save the cost of on-site procurement. The China Group Buying Alliance has now been widely recognized by industry manufacturers. Online group supply can broaden the sales channels of manufacturers and quickly increase product sales; online group buying helps dealers reduce procurement costs. Gradually, the Internet will become an important tool for companies to reduce various operating costs.

Summary: With the continuous development of society, the plastic hardware products are constantly increasing, and the competitiveness is also increasing. If companies want to continue to develop and make breakthroughs in this market, they can use net marketing in the early stage to analyze the location of the fish and do marketing. .