It is difficult to verify when China's hardware tools originated. However, with the birth of hardware tools products, marketing models have also emerged. The four major marketing models have witnessed the vicissitudes and glorious failures of hardware tools.

Product marketing: Product marketing is the initial mode of marketing, which is based on the production of enterprises. It does not design, develop, and manufacture products from the perspective of consumers. The philosophy is "what you produce, you sell." This model was mainly produced in the period of under-supply in the planned economy era and the initial market economy. In the early 1990s, China's hardware tool industry entered the market economy stage, and a large number of private enterprises rose up, and basically all survived after 2000. The main reason is the market, where market supply is less than demand. As long as the product is produced, it can be sold, so that the company does not need to consider the differentiation of customer needs, as long as the production can be profitable. In this environment, it is impossible to give birth to other marketing models. Therefore, product marketing dominated the marketing field of that period. There was no marketing department in the corporate department design. The production department and the sales department were in the development of the enterprise. Occupy a position.

Standard marketing: The so-called standard marketing refers to the use of enterprises in the industry to participate in the role of national standard-setters, using this resource as credibility and stopping dissemination. Standard marketing is not a marketing model in the sense, but a marketing tactic that only a few companies can use. As Chinese local hardware tool companies have serious problems in their understanding and persistence of brand marketing, users' trust in the brand has begun to decrease. In addition, since many tool companies under the brand name have not reached international or international standards in terms of quality, standards have become a resource. Therefore, some tool companies with the ability to formulate standards have begun to import "standards" into the industry. One of the typical. China's hardware tool industry has developed from the last century to today, and its marketing characteristics have roughly experienced five distinct stages, namely product marketing, service marketing, brand marketing, standard marketing, and solution marketing. These five marketing strategies are both sexual and mutually compatible. The emergence and development of each model has its detailed economic environment.

Service marketing: The so-called service marketing refers to the service to consumers as marketing, to develop directional services on the basis of products, and to gain the trust and support of consumers. After China's hardware tool industry experienced the era of product marketing, its production capacity was gradually surplus, and the situation of supply and demand began to appear. Coupled with the impact of large foreign companies, the entire industry began to think about service marketing that is different from product marketing. As a hardware tool for industrial products, in particular, the requirements for consulting, training, and maintenance in the sales process are relatively high. Therefore, purchasers purchase not only products, but to a large extent a process service of product life cycle. So many companies have started a service marketing model. In today’s opinion, there are many reasons for the success of Shida Tools, not only for opportunities, but also for corporate brands and more service. People often only see the success of the Star brand marketing, but ignore the service marketing behind the brand. "Shida tools, lifetime warranty", this phrase reflects the core value of the brand and differentiated personality, "lifetime warranty" reflects the double guarantee of quality and service. At that time, product quality was generally poor and service was not guaranteed, service marketing was a good promise to consumers.

Brand marketing: The so-called brand marketing refers to the marketing strategy and process of creating brand value and forming brand benefits through the use of consumers’ brand needs. Through marketing, various marketing strategies are used to enable target customers to form a brand, product, and service. Cognitive process. At present, China's hardware tool industry has officially entered the era of brand marketing, and almost all large-scale enterprises have begun brand marketing. When service marketing became common, it was difficult to differentiate in the minds of consumers, and brand marketing became popular. In the hardware tool industry, the brand war between Star and Stanley has lasted for more than ten years and will continue. The marketing strategies of the two parties aimed at customers have had a profound impact on the local hardware and tools enterprises in China, and the impact is on the understanding and application of brand marketing. The essence of brand marketing is to seek differentiated positioning of the brand, break free from the value marketing of products, and upgrade to the height of brand value marketing, turning the added value of the brand into a point of customer trust and profit growth.